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WeWork' brief story and the capture of the France niche.

I would like to highlight for this item the trademark WeWork, an US based enterprise, which is not very well known among the people of France but is very much loved in the United States of America. It is the idea of the trademark to have many places of cooperation. CoWorking Places became the new way to work in groups for college and college graduates or even for businesses and start-ups.

Founded in 2010 in the U.S., this not-so-well-known firm is initially conquering the U.S. business community with a large number of CoWorking places for start-ups, college and college graduates and business people. What is special about this enterprise is that they provide practical and practical support for group work. Following the US boom, they captured many other parts of the globe, some 20 in Australia, Germany and Mexico to name but a few.

In the past year they agreed to settle in France, or more specifically in Paris. You now have twooworking places in Paris, one of which is in the immediate vicinity of ISDNCOM, in the ninth district of Paris. In addition, we can see that the principal objective is obviously the younger part of the people, i.e. the student, the business man or the starter... The fact that the collaboration is perfectly to work in the group and we have found this kind of work in these facilities (schools like ISOCOM or Startup).

However, their strong point is that the idea of working places is becoming the big fashion of today, so that young professionals and starters are already known and valued, also because this is their primary goal. In terms of corporate image, the logotype is also very easy, even if it is a very young label that talks to a young goal.