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While the Carolina Panthers and Denver Broncos are preparing to compete in this year's Superbowl, the nations are preparing for the soccer style treats and Superbowl events, half-time shows and, of course, these much sought-after commercial spots. This year, we will be particularly careful to ensure that these businesses change the way we manage our finances.
Superbowl 2015 drew an estimated 114.4 million spectators and triggered 28.4 million webs, making it the most viewed broadcasting experience in US U.S. television and the most played Superbowl of all time. Prior to this year's show, 30-second tickets were purchased for the stunning $5 million or more prize.
Looking at the big games, several financiers and payments firms were willing to spend a lot of money on publicity on the one single date when no one would miss the ads. Here is an overview of the financing and payments firms that dominate the match this year: The SunTrust Banks - SunTrust makes its Superbowl début and turns on its first 30-second display.
Quoting the Fed's recent interest increase as a signal that Americans are bullish about their finances, the bank chose to go ahead with a major advertising stunt. This will be combined with longer 60-second advertising on the Internet and a charity drive. SoFi''s ad encouraging the consumer to be in a "bankless" community has already been published.
Players can see the full "Great Loans for Great People" ad before the match here. The payment firm is another new addition to the Superbowl arenas and is designing a spot to launch its "global Vision for the Futures of Money" since divesting eBay in 2015. The majority of businesses buy Superbowl advertisements in 30 second or 60 second steps, but PayPal opted for a 45 second window that will be broadcast in the first trimester of the series.
Accelerate Loans - This on-line mortgages financier has already unveiled its Superbowl ad entitled "What We Thought," sponsoring its Rocket Mortgages application. It is described as the "first end-to-end, fully consumer-centric on-line and on-demand mortgaging experience". Advertising marks a patchy embassy of help for the U.S. business community and was purchased in a 60-second point in order to run in the first half of the match.
Make sure you try Superbowl 50 on CBS this Sunday, February 8th and keep an open look for the above-spots!