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Lead Lead Lead Generation
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Hello altogether, I would only be interested in generating loan lines if a deals can be ranked by funds per line, we previously got 8 quid for unsecured loan and 100 quid for secured loan. If you or someone else can generate leads for us, we are in the business of providing bodily harm and banking fees.
Ash, re-mortgage leads are not good for the broker as lender will always be beating everything that broker bid. SIGNED MOVED.
Building a Lead Allianz - Mortgage Strategy
Mortgage strategy pages were often stuffed with tales of brokerage that had been robbed after handing over hundred of quid in advance for leads that never materialized or could not keep what they pledged. Quickly forward to today and the businessperson is punctuated with ready-made business that person engraved out a honor for providing what they say they faculty become.
For example, some brokerage firms are still quite naturally cautious about selling their hard-earned money. Against this background, two leading ISPs joined forces at the beginning of the year. This move also brought two stars of the business together - Rob Ridge, founding member of All About Group, is now Leadbay Media Group's president, while Grant Stevens will remain Leadbay's president.
The Leadbay was more firmly anchored in the brokerage industry and better known than the All About Group. This is where the leading bidder was developed. Mr. Stevens has been CEO of Leadbay since 2007 and came from Sawfish Software, where he was Plant Manager. About All Leads was founded last year.
It was then divested to the credit agency The Help Group, where he became General Manager. In May 2008, he quit the Help Group and founded the All About Group in 2009, to which All About Leads belonged. Leadbay has a flexible tendering system where agents determine how much they want to bid, and the leader goes to the highest bids.
"We take a firm order of e.g. 1,000 re-mortgage leads at a certain rate for a brokerage firm or a financial institution and ship it within a single working day or on demand," says Ridge. At All About Leads we also offer other product offerings such as accounts receivable leads and some general purpose insurances. The leadbay started with the generation of mortgage leads and has evolved into other areas.
Although the companies have different regimes and are active in slightly different areas, Ridge has argued that the proposed transaction makes good business sense. However, Ridge does not believe that the companies will be able to compete with each other in the same way. Shortly before Christmas last year, Ridge began to talk to Leadbay about the opportunity to work together, either in the form of a cooperative ventures or by combining the companies.
However, Ridge and Stevens quickly point out that the move was only a case of good manners. Although All About Group is the one that buys Add Momentum, it is the leading company generating the highest sales of its brands that will continue to do so. "and it will be Leadbay that will continue," says Ridge.
Whilst only one trade name will endure, the two schemes run by the companies - the bidder scheme and the fixed-price scheme - will coexist, which Stevens believe gives consumers freedom of choice as well as freedom of use. "Some of the things we've figured out is that the tender scheme is liked by certain kinds of advisors, while the fixed-price scheme is liked by others, so we think we're providing the best of both worlds going to brokers," he says.
Mr. Ridge says the leadership and shareholder base have seen some change, with him leading the Leadbay Media Group and Stevens staying at the head of the Leadbay branch. Ashley Cartman was also added as financial manager. Leadbay Bristol remains, as do the call center near Preston and All About office in Southern Manchester. Most of the leadbay Bristol office will continue to be in Bristol.
Ridge and Stevens are both positive after the fusion. Mr. Ridge added that Leadbay Media Group will also look at how to work with clients and brokerage firms. At the moment, the brainchild in our company is that when a client talks to someone in the leadbay call center, a mini-query about his personal details is carried out.
"Right now we're getting about 65,000 requests a month," says Ridge. However, it is not only the numbers that Leadbay is working on to improve. "For us, the most important thing is that some of the relationship we build and strengthen helps us achieve the desired lead quality," says Stevens.
"Regulatory action would stop poor practices in this sector," says Ridge. "However, if you look at the Association of Mortgage Intermediaries numbers that we signed up to, there were previously about 30,000 broker registrants in the UK and now there are only 12,000 or 15,000, so it makes sense," he states.
Some of the brokerage firms are back in Leadbay. Currently, Leadbay receives between six and ten new requests from brokerage houses every year. Among the most beloved leads through Leadbay are re-mortgages at 80% LTV or lower, live insurances and equities releases. "More than 20 million UK citizens have no will but should have one," says Ridge.