Quicken Loans Pre ApprovalAccelerate loans before approval
Advancement (and fall?) of fast foods mortgages.
To most of us, getting a home loan is one of the greatest choices we will ever have to make. While my self-employment has made the whole thing a little more complicated than most others, I still don't think my way is out of line. Just think, you can get a loan in eight and a half hours.
The Rocket Mortgages, Powered by Quicken Loans, aim to provide a home loan for the user - and this is an effective home loan, note, not a choice in principal or a pre-approval - in less than ten minute time. At the beginning of the year Rocket started making news with her "Push Button, Get Mortgage" ad which made its debut during the Super Bowl.
Weigel was not the only one who drew a parallel between the Rocket Estate and the quick and easy way of approaching loans, which were an important driving force behind the collapse in the mid-00s. But Rocket hurried to say that a simpler loan origination procedure does not mean in any way that they cannot avoid due care or grant high-risk loans.
Isn' the acceleration of the mortgaging lifecycle really that severe? The application for a hypothec is a very long and tedious procedure. A lot of UK residents request credit via Wonga and QuickQuid with just a few fingertips of their iPhone. Service such as Intuit's US based turbo taxi allow individuals to create their income statements with a few snapshots of their income and income taxes and some other related information.
Is it a hypothecary in a few moments with a portable application to get a nasty thing? The Rocket Moortgage models can be annoying, but its references certainly seem to verify. Returning to the Wonga example, it is generally assumed (whether real or not) that common people turn to the Wonga services because they can't get money anywhere else.
Whilst it doesn't seem that way, that's quite correct in this case - Rocket Moortgage started with a winking $100 million advertising drive and is clearly aiming to cover a large part of the mortgages industry - the point still is that consumers can be taken in by the speed and simplicity of the procedure without realizing that they might be able to do better business elsewhere.
What is really interesting about Rocket is the capability that the concept offers, and not the actual implementation of that concept. It' s not much of a long way to imagining that in the not too far off future we will be able to inject some validated information into an intelligent mortgages package that uses the APIs and mortgages information to compute the best business on the basis of a prospective customer's income, spend patterns and so on.