Quicken Loans Reputation

Loan Quicken Reputation

IndyCar's Penske Racing sponsorship deal with Quicken Loans | News BOOMFIELD HILLS, MICHIGAN June 9, 2003 - Sports Management Network, Inc. Motorsport Consultancy Department SMN Motorsports today announces that it has successfully merged Penske Racing, Inc. and Quicken Loans Inc. through a uniquely sponsored race event arrangement. Sponsoring, which is a multi-stage merchandising and commercial growth arrangement, will use the IndyCar race sports gaming experience to increase visibility and brands for Quicken Loans, the nation's premier on-line mortgages group.

SMN Motors provided Quicken Loans with detailed information and analyses on all key motorsport lines and crews in the U.S. that were related to Quicken Loans' commercial and communication goals. The SMN Motorsport then made several suggestions for high-level programmes to meet these goals.

Quicken Loans and SMN Motorsports jointly analysed the advice and found that a combination with Penske Racing would be effective in achieving the goals Quicken Loans had set. The SMN Motorsports planned and moderated party gatherings and supported Quicken Loans in securing favourable conditions for the Penske Racing deal. As part of the deal, the Quicken Loans logo will appear on the Marlboro Team Penske automobiles powered by two-time Indianapolis 500 Mile Race winners Helio Castroneves and Indianapolis 500 Mile Race 2003 winners and two-time CART Championship driver Gil de Ferran in the Indy Racing League IndyCar Series.

However, the club's primary purpose is to provide immediate contact with the staff of the Corporation, its affiliates and the various sponsoring organizations of the Group. In addition, private clients of Pennsylvania Corporation, United Auto Group and Pennsylvania Truck Lease benefit from the advantages of the network through specifically developed Quicken Loans programmes.

Our collaboration with the most accomplished IndyCar race sport teams in our company's heritage makes a difference to our brands and customers," said Dan Gilbert, Chairman and Founding Director of Quicken Loans. We believe that Penske and Quicken Loans share common core beliefs in high value, excellent client services and profit. The Quicken Loans have built a reputation as America's home loan experts and Penske Renning has proven the highest levels of IndyCar race experience for over thirty years.

IndianCar enthusiasts are sophisticated shoppers who will appreciate the high levels of customer care and value that Quicken Loans homeowner offers," said Dr. Gilbert, CEO of Quicken Loans.

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