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Quicken Loans, a U.S.-based mortgage finance firm, is the online leader in mortgage finance, offering home loan, homeowner line of credit and all types of mortgages. On the Fortune Best Places to Work For 2008 ranking, the Fortune brand took second place. In the same year (2008), Computerworld Magazine named Quicken loans "No. 1 Best 100 Jobs in Information Technology".
Michigan Business & Professional Association's "Metro Detroit" ranking of 101 best and brightest companies in 2007 also included it in first place. Recognized for its strategy to develop the best people initiative for its people. Quicken Loans' HR strategy helps the organization keep, please and engage its people.
This case studies analyses whether the organization can maintain its success in the long term as it grows in both numbers of staff and people. It also provides a background for the discussion on whether HR is a competition instrument in the finance world. 1 ) understanding the importance of HR in the service delivery environment, with a particular focus on the FSU; 2 ) understanding the elements of HR practice and policy of the 10 most prosperous firms in the US; 3 ) understanding the HR strategy of Quicken Loans; and 4 ) determining whether HR is a competition instrument in the FSU.