Quicken CompanyThe Quicken Company
Case-study: The Quicken Cloud Solution
Quicken, the leader in face-to-face financial services solutions, has launched PureCloud Engage, the customer loyalty solutions from Interactive Intelligence Group Inc. Following the separation from its mother company Intuit, Quicken needed a cost-effective touch center implementation that could be implemented quickly and required minimum IT operational resource.
Quicken chose PureCloud Engage, a cluster services solution powered by the Amazon Web Services scaleable cluster, following extensive research. More information about interactive intelligence can be found on the company's website.
Creating Lifelike Ocean with Value Graphs - Digital CIO
Thus the first paper in the Blu E ocean serial presented what a deep sea was and the theories behind it. And this one's focused on how to make a deep sea. In fact there are no tough and quick regulations, in my view most blues are the result of happiness, experimenting or frustrating with established industry, but there are some utilities you can use if you want a more formally based one.
What do you do to make a sea like this? Enterprises can sometimes set up completely new business sectors, as eBay has done with the on-line auctions. However, in most cases a deep sea emerges from a deep sea when a company changes borders between different sectors. Cirque du Soléil, the classical example, freed itself from the fiercely contested world of the big top business and opened up a new niche that wiped out the borders between the big top and theater.
When you want to generate a deep sea from a deep sea, the most important thing you should use is a value graph. A value graph is a graphical representation of the way a company designs its offerings for consumers. This is created by presenting the enterprises that offer alternative products compared to other ones, on the basis of core business drivers in the sector.
To the right you can see the Quicken value graph, which refers to the period when they founded the company for the first want, you can see that they had a very different image than the conventional finance softwares out there. Value curves are mighty tools for identifying points of differentiation and building new marketplaces.
A further way to construct a new value graph is to ask the four question in the graph on the right. Those issues help Formle 1 to develop a completely new brand in household hotel. Recognizing that the most important thing the clients wanted was a good night's rest, they lifted the bed qualities and the quiet of the rooms far beyond industrial standards and distant functions such as common rooms and dining rooms.
Formle 1 was able to take over the domestic franchise and is now growing in other markets.